GAMA Healthcare is launching a campaign to raise awareness about Incontinence Associated Dermatitis (IAD) during World Continence Week. The “Make a Difference” campaign aims to improve the lives of those affected by IAD and promote optimal management practices.

IAD is a condition that can occur due to urinary or faecal incontinence. This painful skin problem occurs when there is prolonged exposure to urine or faecal matter, which causes the skin to become irritated and inflamed, consequently breaking the skin’s integrity. People who suffer from IAD have increased risk of infections and pressure injuries.[1-6]

As part of the “Make a Difference” campaign, GAMA Healthcare will share informative awareness posters, an IAD care pack, and educational tips on LinkedIn. These resources enable healthcare professionals to stay informed about the latest advancements in IAD management, engage in discussions, and implement effective strategies in their practice.

Join our Webinar on 20 June at 7pm (AEST) – Derrière Care: Exploring the Fundamentals of IAD Care Across Healthcare Settings. The webinar will feature Dr. Michelle Gibb, an esteemed expert in nursing and wound care. Dr. Gibb will delve into crucial topics such as preserving dignity, burden management, time management strategies, and innovative solutions to prevent and treat IAD. Attendees will have the valuable opportunity to gain insights directly from an industry expert and participate in a Q&A session.

Suzie Hammouche, CEO of GAMA Healthcare Australia, said, “We are excited to launch this campaign to raise awareness of Incontinence Associated Dermatitis and empower healthcare professionals and caregivers with valuable resources. By coming together, we can make a difference in IAD management and improve the lives of those affected.”

To join our campaign and access essential resources, webinar, IAD care pack, and educational materials, please visit /continence.