Media release: Make a Difference: GAMA Healthcare Raises Awareness of IAD during World Continence Week


15th June 2023

Company News

GAMA Healthcare is launching a campaign to raise awareness about Incontinence Associated Dermatitis (IAD) during World Continence Week. The “Make a Difference” campaign aims to improve the lives of those affected by IAD and promote optimal management practices.

IAD is a condition that can occur due to urinary or faecal incontinence. This painful skin problem occurs when there is prolonged exposure to urine or faecal matter, which causes the skin to become irritated and inflamed, consequently breaking the skin’s integrity. People who suffer from IAD have increased risk of infections and pressure injuries.[1-6]

As part of the “Make a Difference” campaign, GAMA Healthcare will share informative awareness posters, an IAD care pack, and educational tips on LinkedIn. These resources enable healthcare professionals to stay informed about the latest advancements in IAD management, engage in discussions, and implement effective strategies in their practice.

Join our Webinar on 20 June at 7pm (AEST) – Derrière Care: Exploring the Fundamentals of IAD Care Across Healthcare Settings. The webinar will feature Dr. Michelle Gibb, an esteemed expert in nursing and wound care. Dr. Gibb will delve into crucial topics such as preserving dignity, burden management, time management strategies, and innovative solutions to prevent and treat IAD. Attendees will have the valuable opportunity to gain insights directly from an industry expert and participate in a Q&A session.

Suzie Hammouche, CEO of GAMA Healthcare Australia, said, “We are excited to launch this campaign to raise awareness of Incontinence Associated Dermatitis and empower healthcare professionals and caregivers with valuable resources. By coming together, we can make a difference in IAD management and improve the lives of those affected.”

To join our campaign and access essential resources, webinar, IAD care pack, and educational materials, please visit /continence.


[1] GAMA Beeckman D, Campbell J, Campbell K, Chimentao D, Coyer F, Domansky R, et al. Proceedings of the Global IAD Expert Panel: Incontinence-associated dermatitis: Moving Prevention Forward [Internet]. London: Wounds International; 2015 [cited 2022 Apr 1] p. 1–20. Available from:

[2] Kayser SA, Phipps L, VanGilder CA, Lachenbruch C. Examining Prevalence and Risk Factors of Incontinence-Associated Dermatitis Using the International Pressure Ulcer Prevalence Survey. Journal of Wound, Ostomy and Continence Nursing. 2019;46(4):285–90.

[3] Gray M, Beeckman D, Bliss DZ, Fader M, Logan S, Junkin J, et al. Incontinence-Associated Dermatitis. Journal of Wound, Ostomy and Continence

[4] Nursing [Internet]. 2012;39(1):61–74. Available from:

[5] Clinical Excellence Commission. Incontinence Associated Dermatitis (IAD) Best Practice

[6] Principles [Internet]. 2021 Jul [cited 2022 Jul 13] p. 3–30. Available from:



Latest News

Events and Exhibitions

IPC Tour 2024 Highlights

GAMA Healthcare and ACIPC once again joined forces to bring…


Can patient and resident hand hygiene be part of the solution to preventing infections?

The importance of practising proper hand hygiene is widely considered…


Confronting the hidden threat of C. diff

The power of effective surface decontamination The hidden threat of…

Company News

Reflections and learnings from International Infection Prevention Week (IIPW)

International Infection Prevention Week shines a spotlight on the crucial…